Reading the shelf…
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 4 stores.
World Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
the categories it plays in are already deep here.
Every category Conservas Pinhais & Cia Cult Nuri plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Where it would price in canned sardines. Each dot is a product on the shelf, by its cost per oz (hover for which). Conservas Pinhais & Cia Cult Nuri (orange) sits in line with the shelf.
Conservas Pinhais & Cia Cult Nuri’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →