Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
Core Bar isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Gluten Free Cinna'ma Raisin Core Bar in Protein Bars.
Driver's Market stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Driver's Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
Every category Core Bar plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Core Bar (orange) sits in line with the shelf.
Core Bar’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →