Crofter's Organic at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Crofter's Organic: Crofter's is a Canadian brand specializing in organic fruit spreads and jams.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Berry Harvest Premium Fruit Spread in Fruit Spreads.
Pacific Market stocks fruit spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is fruit spreads: Pacific Market stocks only 8 there, so Crofter's Organic Berry Harvest Premium Fruit Spread stands out rather than blending in.
Pacific Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin fruit spreads shelf as a point of difference.
The full runway · across 2 stores
Every category Crofter's Organic plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 16 SKUs. Room to widen the line.
How it prices
Where it would price in fruit spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Crofter's Organic (orange) sits in line with the shelf.
What to bring to expand
Crofter's Organic’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
