Crown Prince at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Crown Prince is a brand specializing in high-quality canned seafood, emphasizing sustainability and minimal additives.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Smoked Oysters with Red Chili Pepper in Canned Oysters.
Fairfax Market stocks canned oysters thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned oysters: Fairfax Market stocks only 3 there, so Crown Prince Smoked Oysters with Red Chili Pepper stands out rather than blending in.
Fairfax Market merchandises 6 of the 7 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 45/100.
enters a thin canned oysters shelf as a point of difference.
The full runway
Every category Crown Prince plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Crown Prince’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
