Reading the shelf…
Chicken Of The Sea runs 21 products across 1 category, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is canned seafood, at 4% of the shelf. A mid-tier presence · Brand Power 42/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 1 category · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Chicken Of The Sea (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Chicken Of The Sea · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Chicken Of The Sea in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Chicken Of The Sea product in stock, cheapest first.





















Bay Area grocers where neither the digital catalog nor our shelf photos show Chicken Of The Sea· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Chicken of the Sea Chunk Light Tuna in Water · its most-distributed SKU (6 doors) in Canned Tuna, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 9% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: starkist, safe catch, tonnino
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Chicken Of The Seathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Clams, Canned Mackerel, Canned Salmon · +1 more
open here: Canned Clams, Canned Mackerel, Canned Sardines
open here: Canned Clams, Canned Salmon
open here: Canned Crab Meat, Canned Tuna
open here: Canned Clams, Canned Sardines
open here: Canned Sardines
open = the store meaningfully carries that category (real depth, not a token SKU) and Chicken Of The Sea sells it elsewhere but has no SKU here.