Chicken Of The Sea vs Starkist · Bay Area shelf head-to-head
Chicken Of The Sea and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerStarkist is in more Bay Area grocersStarkist fields the deeper lineup
Chicken Of The Sea
Starkist
36
brand power
47
21
products
30
1
categories
2
6
subcategories
2
11
grocers
12
47.3¢
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken Of The Sea▭ Starkist
Distribution · 30% of score46·50
C
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken Of The Sea
no top category Starkist doesn’t also play in.
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chicken Of The Sea · 1
only Starkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken Of The Sea · Starkist
