Chicken Of The Sea vs Tonnino · Bay Area shelf head-to-head
Chicken Of The Sea and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersChicken Of The Sea fields the deeper lineupTonnino sits further up the premium end
Chicken Of The Sea
Tonnino
36
brand power
43
21
products
17
1
categories
2
6
subcategories
2
11
grocers
14
47.3¢
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken Of The Sea▭ Tonnino
Distribution · 30% of score46·58
C
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken Of The Sea
no top category Tonnino doesn’t also play in.
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tonnino · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken Of The Sea · Tonnino
