Chicken Of The Sea at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Wild Caught Sardines in Water in Canned Sardines.
Pacific Market stocks canned sardines thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is canned sardines: Pacific Market stocks only 7 there, so Chicken of the Sea Wild Caught Sardines in Water stands out rather than blending in.
Pacific Market merchandises 6 of the 6 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 30/100.
enters a thin canned sardines shelf as a point of difference.
The full runway · across 2 stores
Every category Chicken Of The Sea plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 10 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in canned sardines. Each dot is a product on the shelf, by its cost per oz (hover for which). Chicken Of The Sea (orange) sits below the shelf.
What to bring to expand
Chicken Of The Sea’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
