Chicken Of The Sea at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Chicken Of The Sea isn’t on Sprouts Farmers Market’s shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Wild Caught Alaskan Pink Salmon in Spring Water Packet in Canned Salmon.
Sprouts Farmers Market stocks canned salmon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries canned tuna in real depth, 37 SKUs against a fleet median of 17.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned salmon: Sprouts Farmers Market stocks only 12 there, so Chicken of the Sea Wild Caught Alaskan Pink Salmon in Spring Water Packet stands out rather than blending in. Lead with the canned salmon, and position the canned tuna as a finishing or gift item.
Sprouts Farmers Market merchandises 5 of the 6 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 30/100.
enters a thin canned salmon shelf as a point of difference.
The full runway
Every category Chicken Of The Sea plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in canned salmon. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Chicken Of The Sea’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
