Crystal at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Crystal Geyser is a family-owned brand specializing in bottled natural spring water, committed to bottling directly at the source to preserve purity and mineral composition.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Fairfax Market merchandises 1 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Crystal plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in hot sauces. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Crystal (orange) sits below the shelf.
What to bring to expand
Crystal’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →