Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Crystal Geyser is a family-owned brand specializing in bottled natural spring water, committed to bottling directly at the source to preserve purity and mineral composition.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
United Markets merchandises 1 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
Every category Crystal plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
Where it would price in hot sauces. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Crystal (orange) sits below the shelf.
Crystal’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →