diamond crystal
Diamond Crystal Salt Co. is a renowned brand specializing in kosher salt, known for its distinctive flake crystals crafted using the Alberger® process. Established in 1886, the brand emphasizes tradition and quality, offering additive-free salt that is lower in sodium by volume compared to table salt. Their products are favored by professional chefs for their precise seasoning capabilities and are available for both culinary professionals and home cooks.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Diamond Crystal (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Diamond Crystal · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Diamond Crystal in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Diamond Crystal product in stock, cheapest first.
Sold at
Find Diamond Crystal online
Where to find Diamond Crystal · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Diamond Crystal· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Diamond Crystal Salt Co. Kosher Salt Flakes 3 lb. box · its most-distributed SKU (12 doors) in Salts, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
