Diamond Crystal vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Diamond Crystal and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerDiamond Crystal is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Diamond Crystal
Jacobsen Salt Co.
27
brand power
41
5
products
25
1
categories
5
1
subcategories
7
13
grocers
12
32.2¢
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Jacobsen Salt Co.
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Jacobsen Salt Co. doesn’t also play in.
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diamond Crystal · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Jacobsen Salt Co.
