Dorot Gardens at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Chopped Basil in Other Frozen Vegetables.
Pacific Market stocks other frozen vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is other frozen vegetables: Pacific Market stocks only 4 there, so Dorot Gardens Chopped Basil stands out rather than blending in.
Pacific Market merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin other frozen vegetables shelf as a point of difference.
The full runway · across 2 stores
Every category Dorot Gardens plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Dorot Gardens’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →