Reading the shelf…
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Double Elephant isn’t on World Market’s shelf yet in any of its 4 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Pretzels in Pretzels.
World Market stocks pretzels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pretzels: World Market stocks only 4 there, so Double Elephant Pretzels stands out rather than blending in.
World Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin pretzels shelf as a point of difference.
Every category Double Elephant plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Double Elephant’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →