Reading the shelf…
Dracula Citrus runs 1 product across 1 category, stocked in 3 of 24 Bay Area grocers. Its biggest footprint is citrus, at 4% of the shelf. A niche presence · Brand Power 13/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Dracula Citrus (full bar = 100% of the shelf), grouped by department.
closest to Dracula Citrus in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Dracula Citrus product in stock, cheapest first.
6 storefronts across 3 grocers carry it · tap a pin to open the store.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
$9.42 average price. where it sits on price · context, not scored into Brand Power.