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Edward & Sons logo
brand

edward & sons

Edward & Sons is a family-owned, women-led company that specializes in natural and organic vegetarian foods. Founded in 1978, the brand is known for its commitment to ethical sourcing and offers a variety of certified organic, non-GMO, and gluten-free products.

61
brand power
11
products
6
aisles
3
grocers
$6.20
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
61
brand power / 100
Distribution · 30% of score100/100

carried in 3 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score60/100

11 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score63/100

spans 6 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score13/100

~3% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only43/100

priced above 43% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Edward & Sons (full bar = 100% of the shelf), grouped by department.

Pantry8 SKUs · 4 aisles
Broths & Stocks
9% of shelf3 SKUs
Baking Supplies
6% of shelf3 SKUs
Baking Ingredients
2% of shelf1 SKU
Prepared Foods
1% of shelf1 SKU
Snacks & Candy2 SKUs · 1 aisle
Crackers
1% of shelf2 SKUs
Frozen1 SKU · 1 aisle
Ice Cream
1% of shelf1 SKU

The lineup

every Edward & Sons product in stock, cheapest first.

Sold at