Ellenos at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Ellenos is a premium Greek yogurt brand celebrated for its rich, creamy texture and handcrafted flavors.
It’s already on the shelf here, with 6 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Passion Fruit, Greek Yogurt in Greek & Icelandic Yogurt.
Falletti Foods stocks greek & icelandic yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Falletti Foods merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Ellenos plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 14 SKUs. Room to widen the line.
How it prices
Where it would price in greek & icelandic yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Ellenos (orange) sits well above the shelf.
What to bring to expand
Ellenos’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
