Fermín at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Fermín isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with 100% Iberico Lomo De Bellota Dry Cured Loin in Deli Ham.
United Markets stocks deli ham thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is deli ham: United Markets stocks only 11 there, so Fermín 100% Iberico Lomo De Bellota Dry Cured Loin stands out rather than blending in.
United Markets merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin deli ham shelf as a point of difference.
The full runway
Every category Fermín plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in deli ham. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Fermín’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
