Reading the shelf…
Fichi offers nutritious and versatile snacks crafted from figs combined with either almonds or walnuts. These bites are naturally gluten-free, vegan, and contain no added sugars, making them an excellent source of dietary fiber and antioxidants. Ideal for on-the-go snacking or as a sweet addition to desserts and charcuterie boards, Fichi's products cater to a variety of dietary preferences.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Fichi (full bar = 100% of the shelf), grouped by department.
closest to Fichi in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Fichi lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
9 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Fichi· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fichi Fig & Walnut Bites · its most-distributed SKU (3 doors) in Snack Bites, the biggest opening. The closest open door is Luke's Local.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 58% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.