Flying Bird Botanicals Chokola Exotic Tea Bags
$12.89at 1 grocer
Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Flying Bird Botanicals isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Cacao Vanilla Rose in Hot Cocoa Mix.
Berkeley Bowl stocks hot cocoa mix thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries tea (bags & loose) in real depth, 462 SKUs against a fleet median of 127, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is hot cocoa mix: Berkeley Bowl stocks only 10 there, so Flying Bird Botanicals Cacao Vanilla Rose stands out rather than blending in. Lead with the hot cocoa mix, and position the tea (bags & loose) as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 68/100.
enters a thin hot cocoa mix shelf as a point of difference.
Every category Flying Bird Botanicals plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in hot cocoa mix. Each dot is a product on the shelf, by its cost per oz (hover for which). Flying Bird Botanicals (orange) sits well above the shelf.
Flying Bird Botanicals’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
