Free Af Drinks Company at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Free Af Drinks Company: Free AF specializes in crafting non-alcoholic beverages that capture the essence of classic cocktails, enhanced with its unique Afterglow™ ingredient from New Zealand.
Free Af Drinks Company isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Apero Spritz Non-Alcoholic Cocktail With Afterglow 4 Pack in Non-Alcoholic Cocktails.
Berkeley Bowl stocks non-alcoholic cocktails thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Berkeley Bowl carries non-alcoholic cocktails in real depth, 31 SKUs against a fleet median of 8, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 90/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Free Af Drinks Company plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in non-alcoholic cocktails. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Free Af Drinks Company (orange) sits in line with the shelf.
What to bring to land
Free Af Drinks Company’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
