Gonanas at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Lead with Original Banana Bread Mix in Bread Mixes.
Target stocks bread mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is bread mixes: Target stocks only 5 there, so GoNanas Original Banana Bread Mix stands out rather than blending in.
Target merchandises 2 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 72/100.
enters a thin bread mixes shelf as a point of difference.
The full runway · across 6 stores
Every category Gonanas plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
What to bring to expand
Gonanas’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →