Reading the shelf…
Libby's Pumpkin runs 3 products across 2 categories, stocked in 10 of 24 Bay Area grocers. Its biggest footprint is canned vegetables, at 1% of the shelf. A niche presence · Brand Power 24/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Libby's Pumpkin (full bar = 100% of the shelf), grouped by department.
closest to Libby's Pumpkin in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Libby's Pumpkin product in stock, cheapest first.
Bay Area stores already carrying Libby's Pumpkinthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 14% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
21 storefronts across 10 grocers carry it · tap a pin to open the store.
open here: Bread Mixes
open = the store meaningfully carries that category (real depth, not a token SKU) and Libby's Pumpkin sells it elsewhere but has no SKU here.