Good Food For Good at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Good Food For Good isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Sugar Free Ketchup in Ketchup.
Fairfax Market stocks ketchup thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is ketchup: Fairfax Market stocks only 6 there, so Good Food for Good Organic Sugar Free Ketchup stands out rather than blending in.
Fairfax Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin ketchup shelf as a point of difference.
The full runway
Every category Good Food For Good plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in ketchup. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Good Food For Good’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →