Halfday at Other Avenues
Other Avenues is a member-owned co-op running 1 Bay Area store, small-format at about 2,519 sq ft each.
Halfday isn’t on Other Avenues’ shelf yet. the categories it plays in are thin here, so it is a harder sell.
Other Avenues merchandises 0 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 85/100.
maps onto categories the store already runs.
The full runway
Every category Halfday plays in across the Bay Area grocers we track, and where it stands at Other Avenues. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Halfday’s SKUs Other Avenues doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Other Avenues’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Other Avenues profile →
