Happy Baby Organics at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Happy Baby Organics is a brand dedicated to providing organic baby food products, including infant formulas, purees, and snacks.
It’s already on the shelf here, with 12 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Organic Teethers Gluten Free Gentle Teething Wafers Pea & Spinach in Baby Snacks.
Falletti Foods stocks baby snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is baby snacks: Falletti Foods stocks only 12 there, so Happy Baby Organics Organic Teethers Gluten Free Gentle Teething Wafers Pea & Spinach stands out rather than blending in.
Falletti Foods merchandises 3 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 65/100.
enters a thin baby snacks shelf as a point of difference.
The full runway
Every category Happy Baby Organics plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 28 SKUs. Room to widen the line.
On shelf here, but only 6 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in baby snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Happy Baby Organics (orange) sits in line with the shelf.
What to bring to expand
Happy Baby Organics’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
