happy baby organics
Happy Baby Organics is a brand dedicated to providing organic baby food products, including infant formulas, purees, and snacks. Founded in 2006 and acquired by Danone in 2013, the brand focuses on high-quality, organic ingredients sourced from grass-fed cows and free from harmful additives.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 82% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Happy Baby Organics (full bar = 100% of the shelf), grouped by department.
The lineup
every Happy Baby Organics product in stock, cheapest first.
