San Francisco · 3 grocers · Niche
the carrots aisle
San Francisco's carrots aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. cal-organic owns the most shelf — 67% of SKUs, ahead of happy baby organics. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).
6
products
2
brands
$3.21
avg price
$2.29–$5.24
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the carrots shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Gluten-Free
17%
Low calorie
17%
Dairy-Free
17%
Seed-Oil-Free
17%
Vegan
17%
Low sugar
17%
Market structure
11
lowBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
47
medTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.