How is the vegetables shelf positioned in San Francisco?

51% of products lead with "Vegetarian", followed by Gluten-Free (51%). Store brands hold 2% of the shelf.

Is there whitespace for a new vegetables brand in San Francisco?

Fragmented — opportunity scores 35/100 across 32 brands and 3 grocers.

San Francisco · 3 grocers · Fragmented

the vegetables aisle

San Francisco's vegetables aisle is a fragmented shelf spread across many brands: 274 products from 32 brands across 3 grocers. Store brands hold 2%. The shelf leans vegetarian — 51% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 35/100).

274

products

brands

$4.85

avg price

$0.31–$10.73

typical range

Zoom in

this aisle breaks into 47 sub-categories — open one for its own shelf report.

Spinach · 13 Romaine Lettuce · 10 Frozen Fries · 8 Orange Carrots · 7 Tomatoes on the Vine · 6 Russet Potatoes · 5 Sun Dried Tomatoes · 5 Red Onions · 5 Frozen Mixed Vegetables · 4 Frozen Corn · 4 Frozen Edamame · 4 Leaf Lettuce · 4 Rainbow Carrots · 4 Scallions · 4 Sweet Potatoes · 4 Frozen Tater Tots · 3 Jalapeno Peppers · 3 Leeks · 3 Mixed Vegetables · 3 Persian Cucumbers · 3 Lacinato Kale · 2 Mixed Bell Peppers · 2 Orange Bell Peppers · 2 Green Zucchini · 2 Red Bell Peppers · 2 Frozen Hash Browns · 2 Roma Tomatoes · 2 Frozen Green Beans · 2 Yellow Corn · 2 Fennel Bulb · 2 English Peas · 2 Heirloom Tomatoes · 2 White Corn · 1 Frozen Potatoes · 1 Japanese Cucumbers · 1 Yellow Wax Beans · 1 Frozen Spinach · 1 Little Gem Lettuce · 1 Tomatillos · 1 Frozen Squash · 1 Napa Cabbage · 1 French Green Beans · 1 Brussels Sprouts · 1 Orange Cauliflower · 1 Other Cucumbers · 1 Other Radicchio · 1 Easter Egg Radish · 1

Who owns the shelf

brands by share of the vegetables shelf.

9% of shelf24 SKUs

5% of shelf14 SKUs

4% of shelf12 SKUs

4% of shelf10 SKUs

3% of shelf8 SKUs

3% of shelf7 SKUs

2% of shelf6 SKUs

2% of shelf6 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

51%

Gluten-Free

51%

Minimally Processed

51%

Vegan

51%

Dairy-Free

51%

Organic

32%

Seed-Oil-Free

Low sugar

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)7 omitted (no oz size)showing the 24 biggest of 25 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

high

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →