Reading the shelf…
Heirloom Hills offers a selection of organic dried fruits sourced from the lush landscapes of the Andes Mountains in Colombia. The brand emphasizes sustainable practices, supporting agroforestry systems and regenerative agriculture to cultivate their fruits, such as mangoes and pineapples, which are ripened naturally in tropical climates. Each product, certified organic and kosher, is crafted to maintain the authentic flavors and textures of the fruits, with options like mango lime strips providing a unique citrus twist.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Heirloom Hills (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Heirloom Hills · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Heirloom Hills in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Heirloom Hills lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
5 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Heirloom Hills· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Heirloom Hills Organic Dried Mango · its most-distributed SKU (1 door) in Dried Mango, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 87% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mavuno harvest, sunridge farms, international harvest
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Heirloom Hillsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Dried Fruit
open here: Dried Mango
open = the store meaningfully carries that category (real depth, not a token SKU) and Heirloom Hills sells it elsewhere but has no SKU here.