Hempler's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Center Cut Original Bacon in Sliced Bacon.
Fairfax Market stocks sliced bacon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Fairfax Market carries other sausage in real depth, 17 SKUs against a fleet median of 7, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sliced bacon: Fairfax Market stocks only 12 there, so Hempler's Center Cut Original Bacon stands out rather than blending in. Lead with the sliced bacon, and position the other sausage as a finishing or gift item.
Fairfax Market merchandises 5 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin sliced bacon shelf as a point of difference.
The full runway
Every category Hempler's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in sliced bacon. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Hempler's’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
