howl at the spoon
Howl at the Spoon offers a range of plant-based, non-GMO, and vegan sauces crafted in small batches in the Pacific Northwest. Utilizing organic produce, Fair Trade spices, and premium olive oil, its sauces like Al Pastor, Chimichurri, and Lemon Dill provide a quick way to infuse dishes with rich, authentic flavors. Each single-serve pack is designed for convenience and delivers a restaurant-quality taste experience in seconds.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Howl At The Spoon (full bar = 100% of the shelf), grouped by department.
The lineup
the full Howl At The Spoon lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Howl At The Spoon · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Howl At The Spoon· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Howl at the Spoon Al Pastor Finishing Sauce · its most-distributed SKU (1 door) in Other Sauces, the biggest opening. The closest open door is The Epicurean Trader.