Huy Fong Foods at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Hot Chili Sauce in Chili Sauces.
Berkeley Bowl stocks chili sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 13 other Bay Area grocers.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Huy Fong Foods plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in chili sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Huy Fong Foods (orange) sits below the shelf.
What to bring to expand
Huy Fong Foods’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
