Jacobs Farm at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Jacobs Farm is a brand specializing in organic fresh herbs and vegetables, known for its wide variety of culinary herbs and edible flowers.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Organic Thyme in Common Thyme.
Driver's Market stocks common thyme thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is common thyme: Driver's Market stocks only 1 there, so Jacobs Farm Organic Thyme stands out rather than blending in.
Driver's Market merchandises 6 of the 19 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin common thyme shelf as a point of difference.
The full runway
Every category Jacobs Farm plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Jacobs Farm’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
