Jayone at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Jayone isn’t on Fairfax Market’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Toasted Sesame Seeds in Sesame Seeds.
Fairfax Market stocks sesame seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market carries fruit juice & blends in real depth, 85 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sesame seeds: Fairfax Market stocks only 3 there, so Jayone Toasted Sesame Seeds stands out rather than blending in. Lead with the sesame seeds, and position the fruit juice & blends as a finishing or gift item.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
enters a thin sesame seeds shelf as a point of difference.
The full runway
Every category Jayone plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Jayone’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →