Jell-o at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Jell-O is a popular brand under Kraft Heinz, known for its gelatin and pudding dessert mixes.
It’s already on the shelf here, with 8 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Lemon Gelatin Dessert Mix in Gelatin Mixes.
Falletti Foods stocks gelatin mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Falletti Foods carries pudding snacks in real depth, 13 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is gelatin mixes: Falletti Foods stocks only 4 there, so Jell-O Lemon Gelatin Dessert Mix stands out rather than blending in. Lead with the gelatin mixes, and position the pudding snacks as a finishing or gift item.
Falletti Foods merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
enters a thin gelatin mixes shelf as a point of difference.
The full runway
Every category Jell-o plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 28 SKUs. Room to widen the line.
On shelf here, but only 4 of 24 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Jell-o’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
