Jell-o at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Jell-O is a popular brand under Kraft Heinz, known for its gelatin and pudding dessert mixes.
It’s already on the shelf here, with 46 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen.
Lead with Strawberry Refrigerated Gelatin in Gelatin Snacks.
United Markets stocks gelatin snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries pudding snacks in real depth, 21 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is gelatin snacks: United Markets stocks only 4 there, so Jell-O Strawberry Refrigerated Gelatin stands out rather than blending in. Lead with the gelatin snacks, and position the pudding snacks as a finishing or gift item.
United Markets merchandises 4 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
enters a thin gelatin snacks shelf as a point of difference.
The full runway
Every category Jell-o plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 18 of 28 SKUs. Room to widen the line.
On shelf here, but only 16 of 24 SKUs. Room to widen the line.
What to bring to expand
Jell-o’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 46
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
