Jeni's Ice Cream at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Jeni's Ice Cream: Jeni's Splendid Ice Creams is an artisanal ice cream brand founded in 2002 in Columbus, Ohio, known for its unique and handcrafted flavors made from whole ingredients.
It’s already on the shelf here, with 30 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen.
Driver's Market merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Jeni's Ice Cream plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 29 of 46 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Jeni's Ice Cream’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 30
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
