Reading the shelf…
Jesse & Ben's is a grocery brand specializing in restaurant-quality frozen fries made without seed oils. Their products use avocado oil or grass-fed beef tallow, offering a healthier alternative to conventional fries. The brand emphasizes simple ingredients and aims to provide a guilt-free snacking experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Jesse & Ben's (full bar = 100% of the shelf), grouped by department.
closest to Jesse & Ben's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Jesse & Ben's product in stock, cheapest first.



13 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Jesse & Ben's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Jesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients · its most-distributed SKU (1 door) in Other Snacks, the biggest opening. The closest open door is Mill Valley Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Jesse & Ben'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Snacks
open here: Other Snacks
open here: Other Snacks
open = the store meaningfully carries that category (real depth, not a token SKU) and Jesse & Ben's sells it elsewhere but has no SKU here.