Joe Tea at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Joe Tea offers a diverse range of kettle-cooked chips under the Joe Chips and Couch Potato brands, each crafted in small batches to ensure a distinct crunch and flavor.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
United Markets merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Joe Tea plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Joe Tea’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →