joe tea
Joe Tea offers a diverse range of kettle-cooked chips under the Joe Chips and Couch Potato brands, each crafted in small batches to ensure a distinct crunch and flavor. The Joe Chips line features a variety of flavors, including the mysterious 4x4 Secret Flavor, Bacon & Cheddar, and Classic Sea Salt, while the Couch Potato series playfully embraces leisure with flavors like Buffalo Wings and Mac & Cheezy. Each product is packaged in convenient single-serve bags, making them ideal for snacking on-the-go or enjoying at home.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
56 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Joe Tea (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Joe Tea · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Joe Tea in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Joe Tea lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Joe Tea online
Where to find Joe Tea · Bay Area
2 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Joe Tea· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with JOE TEA Tea, Peach · its most-distributed SKU (2 doors) in Bottled Black Tea, the biggest opening. The closest open door is Target · 5 rivals already on that shelf.
