Joe Tea vs Lipton · Bay Area shelf head-to-head
Joe Tea and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersJoe Tea fields the deeper lineupJoe Tea sits further up the premium end
Joe Tea
Lipton
30
brand power
57
56
products
37
1
categories
5
2
subcategories
11
2
grocers
14
17.4¢
price per fl oz
5.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joe Tea▭ Lipton
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joe Tea
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joe Tea · 0
no exclusive doors — everywhere Joe Tea is, Lipton is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joe Tea · Lipton
