Joe Tea vs Eat The Change · Bay Area shelf head-to-head
Joe Tea and Eat The Change, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joe Tea carries more Brand PowerEat The Change is in more Bay Area grocersJoe Tea fields the deeper lineup
Joe Tea
Eat The Change
30
brand power
20
56
products
8
1
categories
2
2
subcategories
5
2
grocers
10
17.4¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joe Tea▭ Eat The Change
Distribution · 30% of score8·42
E
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joe Tea
no top category Eat The Change doesn’t also play in.
only Eat The Change
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joe Tea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joe Tea · Eat The Change
