Joe Tea at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Joe Tea offers a diverse range of kettle-cooked chips under the Joe Chips and Couch Potato brands, each crafted in small batches to ensure a distinct crunch and flavor.
Joe Tea isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Safeway merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway · across 13 stores
Every category Joe Tea plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to land
Joe Tea’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
