Joe Tea vs Snapple · Bay Area shelf head-to-head
Joe Tea and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersJoe Tea fields the deeper lineupJoe Tea sits further up the premium end
Joe Tea
Snapple
30
brand power
38
56
products
39
1
categories
2
2
subcategories
9
2
grocers
9
17.4¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joe Tea▭ Snapple
Distribution · 30% of score8·38
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joe Tea
no top category Snapple doesn’t also play in.
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joe Tea · Snapple
