Reading the shelf…
Krack'd Snacks offers a line of candy bars that cater to those seeking indulgent flavors with health-conscious ingredients. Its products, such as the Aloha Caramel and PB Toffee Crunch, feature sugar-free dark chocolate coatings and are designed to satisfy cravings while being vegan, dairy-free, and keto-friendly. With low sugar content and high fiber, these treats provide a balanced option for those following a diabetic-friendly diet.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Krack'd Snacks (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Krack'd Snacks · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Krack'd Snacks in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Krack'd Snacks lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




5 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Krack'd Snacks· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Krack'd Snacks Aloha Caramel Almond & Coconut Caramel Artisan Mylk Chocolate · its most-distributed SKU (1 door) in Chocolate Candies, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 81% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: chocolove, lindt lindor, hershey's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.