Krack'd Snacks vs M&m's · Bay Area shelf head-to-head
Krack'd Snacks and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineupKrack'd Snacks sits further up the premium end
Krack'd Snacks
M&m's
12
brand power
46
4
products
48
1
categories
2
1
grocers
13
$4.69
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Krack'd Snacks▭ M&m's
Distribution · 30% of score4·54
K
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krack'd Snacks
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Krack'd Snacks · 0
no exclusive doors — everywhere Krack'd Snacks is, M&m's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Krack'd Snacks · M&m's