Reading the shelf…
Leisure Hydration offers a range of products designed to enhance everyday relaxation and wellness. From stylish accessories like the Leisure Hat, perfect for laid-back days, to a variety of electrolyte refreshers in flavors such as Strawberry Breeze and Tropical Mango, the brand focuses on functional hydration with added benefits from adaptogens and vitamins. Additionally, the brand provides high-quality market posters, ideal for indoor display, to complement its lifestyle offerings.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Leisure Hydration (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Leisure Hydration · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Leisure Hydration in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Leisure Hydration lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






Bay Area grocers where neither the digital catalog nor our shelf photos show Leisure Hydration· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Leisure Hydration Electrolyte Refresher, Lemonade · its most-distributed SKU (11 doors) in Sports Drinks, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 21% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: gatorade, powerade, r.w. knudsen family
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.