Leisure Hydration vs Roar Organic · Bay Area shelf head-to-head
Leisure Hydration and Roar Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roar Organic carries more Brand PowerRoar Organic is in more Bay Area grocersLeisure Hydration sits further up the premium end
Leisure Hydration
Roar Organic
27
brand power
33
6
products
6
1
categories
2
11
grocers
13
15.7¢
price per fl oz
15.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leisure Hydration▭ Roar Organic
Distribution · 30% of score46·54
R
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leisure Hydration
no top category Roar Organic doesn’t also play in.
only Roar Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Leisure Hydration · 4
only Roar Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leisure Hydration · Roar Organic
